Klarian
A new name, brand identity and application suite for Klarian, the British technology company innovating in the field of industry efficiency. Klarian, previously Dashboard, offers industries an end-to-end platform that delivers performance and clarity to optimise infrastructure for a more sustainable planet. Klarian's hardware detects efficiency in infrastructure and updates users with real-time data allowing industries to progress.
Building on the brand strategy work of Hurley Burley Partners and in close collaboration with Klarian, Creative Office developed the new name and identity to support Klarian’s core proposition ‘Transforming Industry Efficiency’ and to be more fitting of the company’s ambitions.
Klarian’s technology allows industry to ‘See More’. A visual metaphor for this plays out across the identity in the form of bold colour, a spectrum flow brand property and a clarity-driven application style. A bespoke typeface for the brand has been created in collaboration with Arilla Type. A typeface that’s both highly functional for digital use and also crafted with a distinct ‘clarity’ character (such as those diamond tittles). Comprehensive guidelines and an application suite were also created as part of the project. To find out more about Klarian and their mission, head to klarian.com
