Kicking ass for Kokoro
From the Japanese word connecting ‘mind, body and spirit’, Kokoro is a not-for-profit working in radical collaboration with a global network of allies, partners and funders to drive real action in the mental health field. Founded by Natasha Müller, Kokoro has set out to champion mental health for a safer, kinder and more productive world. An ambitious feat for an organisation led by mightily ambitious change makers Jules Chappell, CEO and Gaia Brignone, Head of Community and Communication. With such a powerful purpose established, Kokoro needed a kick-ass brand identity to boot.