Creativepool ’26
Since starting Creative Office, the Creativepool Awards have been a staple in the awards calendar. Five years in, picking up two wins at this year’s ceremony feels particularly special, especially for work and clients that have meant a great deal to the office over the past year. An extra special win.
ATworld, created in close collaboration with brilliant client-side teams, picked up a win for branding. Musiversal also took home a win for branding, alongside a shortlist in the Sound Design category for the sonic identity created as part of the wider brand. Awards are always nice. But these ones feel particularly good. Both projects are probably the best examples yet of how Creative Office likes to work. Bright ideas, meticulous craft, but above all, highly collaborative. Bringing together brilliant people across strategy, design, digital, motion, sound, writing and everything in between, with clients properly involved in the process rather than waiting at the other end for a big reveal.
ATworld was a huge collaborative effort, building a brand for a network of 900+ spaces across Europe around a simple idea: The city is your office. A project that stretched from strategy and identity through to film, digital, campaigns and everything else needed to make the thing live. Musiversal was also hyper expansive. We worked closely with their team to rethink the brand from the ground up, spanning strategy, identity, bespoke type, illustration, photography, motion, product, digital and sound, all built around Your Music, No Limits. The Sound Design shortlist is an especially nice bit of recognition. The sonic identity wasn't an add-on at the end of the branding process. It was developed as part of the same system, with the same thinking behind it, so seeing it recognised in its own right is another win-win.
Creative Office might technically be a company of one, but the work rarely is. These projects are the result of ambitious clients, talented collaborators and lots of different disciplines coming together around one idea. That's increasingly what CO is about. A massive thank you to everyone who played a part in both projects, and to Creativepool for the recognition. Bigger and better next year...
